Privacy Policy
The purpose of the privacy policy is to inform potential customers or visitors to the websites owned by Valerija Stolcer s.p., about the purposes and basis of processing personal data by Valerija Stolcer s.p., Glavni trg 4, 2380 Slovenj Gradec, Slovenia (hereinafter: the provider).
Provider value your privacy, and we always carefully protect your data.
This privacy policy may be changed or amended at any time without prior notice or announcement. By using the provider’s websites after a change or amendment, the individual confirms consent to the changes and amendments.
By using the website, the user confirms acceptance and agreement with the entire content of this privacy policy, unless additional forms of consent are required for specific cases.
Our activities are in accordance with European legislation (Regulation (EU) 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation or GDPR) and Council of Europe conventions (ETS No. 108, ETS No. 181, ETS No. 185, ETS No. 189)) and the national legislation of the Republic of Slovenia (Personal Data Protection Act (ZVOP-1, Official Gazette of RS, No. 94/07), Electronic Commerce on the Market Act (ZEPT, Official Gazette of RS, No. 96/09 and 19/15), etc.).
PERSONAL DATA
Personal data is information that identifies you as an individual: your name, surname, email or postal address, etc. For business purposes, the provider collects the following data:
Name and surname
Address and place of residence
Email address
Contact phone number
Other data that you enter into relevant forms on the website
By registering and/or placing an order on the website, you expressly consent to the provider using the acquired personal data (name, surname, address, email, and any other data voluntarily provided by the customer for the purpose of fulfilling the contract/order), except for the purposes of negotiations for the conclusion of a contract or for the fulfillment of the contract/order (as specified in Article 10 of the current Personal Data Protection Act). The data may be used for direct marketing through all advertising channels used by the provider (phone calls, SMS, printed media, unsolicited and solicited direct mail, email, etc.), as well as for the purposes of directly related marketing statistics and market analysis, marketing profiling, and segmentation.
As a customer, you must explicitly give consent for the provider to carry out direct marketing through email by selecting “Subscribe to the newsletter” during registration and/or order placement on the website. Otherwise, the customer will not receive direct marketing through email, and they will not be adequately informed in advance about the provider’s online promotions.
Revocation of Consent for Direct Marketing via Email:
You can revoke your consent for direct marketing via email by:
Responding to a specific email message received from the provider, indicating your withdrawal of consent.
Filling out the online form, the link to which is provided in each email received from the provider during the execution of direct marketing.
You will be appropriately informed of the option to revoke consent for direct marketing via email in each email message.
The provider will acknowledge your request for revocation and will promptly process the withdrawal of consent for the purpose of direct marketing through the respective or all advertising channels. The provider will inform you in writing or through another agreed-upon method within five days. You will not incur any costs in this process. The provider also ensures all other rights in accordance with applicable legislation, as defined below.
The provider does not collect or process your personal data unless you enable or consent to it, such as when ordering products or services, subscribing to newsletters, participating in contests, etc., or when there is a legal basis or legitimate interest for data processing.
The provider collects and processes your personal data based on the following legal grounds:
Law and contractual relationships
Individual consent
Legitimate interest
Processing based on law and contractual relationships:
If providing personal data is a contractual obligation, necessary for the conclusion and performance of a contract with the provider, or a legal obligation, you must provide personal data. Failure to provide personal data means that you cannot enter into a contract with the provider, and the provider cannot perform services or deliver products under the contract as the necessary data for contract execution is not available.
Purpose of Processing and Detailed Explanation
Conclusion and Execution of Contract:
Purpose: To conclude and execute the contract with the provider, including the fulfillment of your orders (product delivery and service provision), communication with you, verification of your payments, and fulfillment of other obligations of the provider and/or your obligations.
Legal Basis: The legitimate interest of the provider in processing your personal data, as specified in Article 6(1)(f) of the General Data Protection Regulation (GDPR).
Direct Communication with Customers about Special Offers, Discounts, and Other Content via Email or SMS:
Purpose: In accordance with the law ZEKom-1 (Electronic Communications Act of the Republic of Slovenia, implemented based on Directive 2002/58/EC of the European Parliament and of the Council of 12 July 2002), the provider informs its customers about products, services, and content. Customers can request the cessation of such communication and the processing of personal data at any time.
Legal Basis: The legal basis is the provider’s compliance with the ZEKom-1 law, and the customer’s consent for this type of communication. Customers can opt out through the provided unsubscribe link in received messages or by submitting a written request to the email address shop@gowild-mountains.com
Processing Based on Legitimate Interest:
Purpose: The provider may process data based on legitimate interests pursued by the provider, except when such interests are overridden by the interests or fundamental rights and freedoms of the individual to whom the personal data relates, requiring the protection of personal data. The provider always assesses such legitimate interests in accordance with the General Data Protection Regulation (GDPR).
In summary, the provider processes personal data for the purpose of contract conclusion and execution, direct communication with customers, and based on legitimate interests, ensuring compliance with relevant data protection laws and regulations. Customers have the right to request the cessation of communication and data processing at any time.
Purpose of Processing and Detailed Explanation
General Statistical Processing of Customer Data and Orders, as well as Potential Customers (Contacts) for Internal Sales Analysis, Repeat Purchases, Aggregate Customer Behavior, Advertising Optimization, and Business Optimization
The provider conducts general statistical processing of customer data, orders, and potential customers (contacts) for the purpose of internal sales analysis, tracking repeat purchases, observing aggregate customer behavior, and optimizing business efficiency and advertising. This includes:
Monitoring Sales across Sales Channels (Internet):
Purpose: Tracking and analyzing sales through various sales channels, especially online.
Example: Understanding which channels contribute more to sales, assessing the effectiveness of online sales platforms, etc.
Tracking Repeat Purchases:
Purpose: Analyzing how many customers engage in repeat purchases, the frequency of these purchases, and their total value.
Example: Identifying customer loyalty and understanding purchasing patterns over time.
Monitoring General Statistical Sales Data:
Purpose: Observing and analyzing general statistical sales data such as average basket value, the number of products per order, etc.
Example: Gaining insights into customer preferences, popular product combinations, and overall shopping trends.
Tracking Responses to Communication Channels:
Purpose: Monitoring responses to electronic mail, SMS messages, phone calls, and various advertising messages (online ads).
Example: Analyzing which communication channels are more effective in engaging customers and optimizing advertising strategies based on these insights.
This statistical monitoring allows the provider to optimize overall business operations and advertising strategies. It helps in making informed decisions about what, where, to whom, and how to advertise, ultimately offering users affordable products and services based on these optimizations. The aim is to enhance the overall user experience and provide cost-effective offerings to customers.
CONTRACTUAL PROCESSING OF PERSONAL DATA
As an individual, you are informed and consent to the provider entrusting certain tasks related to your data to other individuals (data processors) under contract. Data processors may process the entrusted data exclusively on behalf of the provider, within the limits of the provider’s authorization (as specified in a written contract or another legal act) and in accordance with the purposes defined in this privacy policy.
The contracted data processors with whom the provider collaborates include:
Accounting services; law firms and other providers of legal advice,
Data processing and analytics providers,
IT system maintainers,
Providers of email communication services,
Payment system providers,
Customer relationship management system providers,
Providers of solutions for online advertising.
The provider will not disclose your personal data to unauthorized third parties.
Data processors are allowed to process personal data only within the framework of the controller’s instructions, and they must not use personal data for pursuing any of their own interests.
The controller and users of personal data do not transfer data to third countries.
This arrangement ensures that any third parties involved in processing your personal data adhere to the same standards of data protection and privacy as outlined in the provider’s privacy policy.
STORAGE OF PERSONAL DATA
The provider will retain your personal data only for as long as necessary to fulfill the purpose for which the personal data was collected and further processed. Personal data processed based on the law will be retained for the period prescribed by law. Personal data processed for the performance of a contractual relationship with an individual will be retained for the time necessary for the execution of the contract and an additional 5 years after its termination, except in cases of disputes between you and the provider related to the contract; in such cases, the provider will retain the data for an additional 5 years after the finality of the court or arbitration decision or settlement, or, if there was no legal dispute, for 5 years from the date of the amicable resolution of the dispute.
Personal data processed based on an individual’s personal consent or legitimate interest will be retained indefinitely, until the individual revokes the consent or requests termination of processing. The provider deletes such data before the revocation only when the purpose of processing personal data has already been achieved or as required by law.
After the storage period expires, the data controller effectively and permanently deletes personal data, making it no longer possible to associate them with a specific individual.
FREEDOM OF CHOICE
You control the information you provide about yourself. If you choose not to provide your data to the provider, you may not have access to certain areas or functions on the website. Individuals who wish to unsubscribe from newsletters can inform us by emailing shop@gowild-mountains.com
COOKIES
Cookies are invisible files temporarily stored on your hard drive that allow the provider to recognize your computer the next time you visit the website. The provider uses cookies only to collect information about the use of the website and to optimize its internet advertising activities.
Advertising cookies track an individual’s use of the provider’s website unless the individual disagrees with the use of cookies on the site.
SECURITY
All provided information is protected from third-party intrusion, ensuring smooth and secure transactions with the provider. Safeguarding the personal data of our users is a paramount concern for our company. The privacy policy addresses the handling of information the provider obtains about you when you visit and use our website or perform other activities on the website (such as registration and/or product purchase). The provider makes significant efforts to ensure the security of personal data. Your data is continuously protected against loss, destruction, forgery, manipulation, unauthorized access, or unauthorized disclosure. The provider ensures data protection through various measures and information mechanisms, ensuring the smooth operation of the website and the security of data transmission on it.
MINORS
The provider strongly recommends that all parents and guardians educate their children and wards about safe and responsible handling of personal data on the internet. Minors should not transmit any personal data to websites without the permission of their parents or guardians. The provider will never knowingly collect personal data from individuals known to be minors.
INDIVIDUAL RIGHTS REGARDING DATA PROCESSING
In relation to your personal data, you have several rights, including the right to access, review, delete, and restrict processing, data portability, objection, and complaint.
Right to Information: The right to know what data we collect about you, for what purposes and for how long, where we obtain your personal data, who we disclose it to, who else processes it besides us, and what your other rights are regarding the processing of your personal data. All this information is available in the “Privacy Policy” section. If you have any further questions, you can write to us at shop@gowild-mountains.com.
Right to Withdraw Consent: If you, as an individual, have consented to the processing of your personal data (for one or more specific purposes), you have the right to revoke this consent at any time, without affecting the legality of the data processing carried out based on the consent before its withdrawal. Consent can be revoked by a written statement sent to shop@gowild-mountains.com
Right of Access to Personal Data: As an individual, you have the right to obtain confirmation from the provider (data controller) whether personal data concerning you is being processed.
Right to Erasure of Personal Data: As an individual, you have the right to request the provider to erase personal data concerning you without undue delay, and the provider must erase the data without undue delay. However, in certain cases described in Article 17(3) of the GDPR, you do not have the right to erasure.
Individuals can address all requests related to the exercise of rights regarding personal data in written form to the data controller at shop@gowild-mountains.com.
For the purpose of reliable identification in case of exercising rights regarding personal data, the controller may request additional information from the individual. The controller can only refuse to act if it proves that it cannot reliably identify the individual.
PUBLICATION OF CHANGES
Any changes to our privacy policy will be published on this website.
By using the websites, individuals confirm that they accept and agree to the entire content of this privacy policy.
October, 2025